Strategy
Frame the choices that matter. Connect long-term ambition with priorities people can act on today.
Direction · Choices · Alignment Strategy, Innovation & AI Advisor
From possibility
to progress.
Connecting business strategy and growth with innovation, AI and enterprise transformation.
Independent thinking.
Human perspective.
Meaningful change.
More than 25 years across consulting and enterprise environments, helping leaders clarify challenges, align perspectives and turn strategic decisions into action.
THE CONNECTED PERSPECTIVE
Different lenses.
Shared possibility.
BusinessStrategyInnovationTechnology
TransformationFrom shared understanding to purposeful action.
JORGE GUTIERREZ HAAZA clearer view. A deliberate next step.
01 / WHAT I DOFocus & direction
See the bigger picture.
Make the next move.
Four connected disciplines. One purpose: helping organizations move forward with clarity and intent.
Innovation
Explore what could be different. Turn emerging needs and new possibilities into focused experiments.
Insight · Exploration · ExperimentationAI
Find where AI can create real value. Bring business judgment, human needs, and responsible adoption into the same conversation.
Opportunity · Judgment · AdoptionTransformation
Translate direction into a way forward. Connect leadership, capabilities, and everyday decisions to make change tangible.
Leadership · Capabilities · ActionSelected career experienceConsulting & enterprise environments
A connected career.
Business at the center.
Selected roles across strategy, innovation, AI and decision science, connecting analytical depth with executive conversations and business priorities.
KPMG
May 2021 – Sep 2026Insights Center Director | KPMG Ignition Mexico
Led executive client sessions for Mexico and Central America, connecting business challenges with strategic priorities, stakeholder alignment and actionable roadmaps.
Buzzword (CSI)
Aug 2019 – May 2021Consulting Director | Innovation
Led innovation and digital transformation initiatives, shaping digital product, service and AI use cases across financial services and other industries.
IBM
Oct 2018 – Jul 2019Strategy & Cognitive Consulting | Artificial Intelligence & Data Science
Translated business problems into AI use cases and solution concepts; helped design and implement an AI-enabled banking collections solution.
Cognitiva — IBM Watson Strategic Partner
Apr 2016 – Oct 2018Cognitive Consulting / Solution Architect | Artificial Intelligence
Connected cognitive technologies with business opportunities through presales, solution design and guidance to the IBM Watson partner ecosystem.
IBM
Jul 2013 – Jan 2016Advanced Analytics Delivery Manager | GBS Business Analytics
Led advanced analytics initiatives and supported banking transformation through business value definition, customer analytics and Test & Learn.
CitiBanamex
Aug 2009 – Jun 2013Advanced Analytics Manager | Predictive Modeling & Decision Science
Led customer analytics and decision management initiatives supporting acquisition, retention, engagement and profitability.
Teradata
Apr 2005 – Jul 2009Data Mining Professional Services Consultant
Designed and delivered predictive analytics and enterprise data warehouse initiatives, with presales support across several industries.
My foundation in engineering physics connects scientific and analytical thinking with business judgment.
02 / EXPERIENCE & SELECTED IMPACTBig Four · Mexico & Central America
Diverse perspectives.
Shared direction.
Real momentum.
I have helped bring together diverse business, technology, and innovation perspectives—creating shared understanding and catalyzing transformation projects.
At a Big Four firm, I activated an innovation center and its operations for Mexico and Central America. I helped connect client business priorities with AI, virtual reality, and other emerging technologies, turning “Art of the Possible” conversations into opportunities, use cases, and transformation initiatives.
My ambition is to keep building these connections—helping leaders make better decisions and shape transformation around meaningful business and human outcomes.
Explore my experience on LinkedInFrom space to operation.
Activated an innovation center at a Big Four firm for Mexico and Central America, bringing the space and its operations into practice as a setting for client exploration and business conversations.
Possibility that opens opportunity.
Positioned the Center around “Art of the Possible” conversations, strengthening client engagement and helping activate new sales opportunities.
Technology with a business purpose.
Brought AI, virtual reality, and other emerging technologies into client conversations. Co-designed and developed new use cases with clients, connecting technological potential with business needs and intended impact.
03 / HOW I WORKFrom questions to action
Clarity is a practice.
Progress is a process.
Listen closely. Challenge assumptions. Create space for better decisions—and a clear path to act on them.
- 01
Research
Understand the context, the people, and the real question.
- 02
Insight
Find the patterns. Separate meaningful signals from noise.
- 03
Conversation
Bring perspectives together. Make assumptions explicit.
- 04
Decisions
Choose priorities, acknowledge trade-offs, and define ownership.
- 05
Action
Take the next step. Learn from evidence. Adjust deliberately.
04 / EXPERIMENTS & PROTOTYPESFrom strategy to experimentation
Make the choices visible.
Explore what changes.
Frameworks and functional prototypes that connect business priorities with practical decisions.
Functional Prototype
AI Opportunity Prioritization Simulator
Which AI initiatives should leaders explore first? Compare business impact and implementation effort, adjust priorities and examine the assumptions behind each option.
I proposed the two core dimensions and guided the development of this prototype with AI assistance. It uses six hypothetical initiatives and synthetic data; it does not represent client outcomes or an enterprise deployment.
05 / SELECTED THINKINGNotes & perspectives
Questions worth
staying with.
A few starting points for conversations about what comes next.
01 / STRATEGYClarity before velocity.
Moving faster is useful only when the direction is worth pursuing. Before accelerating a plan, ask which decision it serves, what must be true for it to work, and what you are choosing not to do.
A short list of explicit choices can be more valuable than a long list of initiatives. It gives people a way to decide when the plan meets reality.
The question: what should become clearer before we move faster?
02 / AI & PEOPLEAI is a leadership question.
The first question is not which tool to buy. It is which work should improve, for whom, and under what conditions.
Useful adoption needs more than a promising demonstration. It needs judgment about data, accountability, workflow, and the people who will use the capability. Start with a specific task, define a useful outcome, and learn before expanding.
The question: where would better judgment and better tools make the greatest difference?
03 / TRANSFORMATIONChange lives in everyday decisions.
A transformation becomes real when it changes how people prioritize, collaborate, and decide. A compelling ambition is a beginning; the daily conditions for action are the work.
Look at the routines, incentives, and decisions that reinforce the current way of working. Choose one to change, make ownership clear, and observe what happens.
The question: which everyday decision would make our ambition tangible?
06 / LET'S TALKExecutive opportunities & business conversations
JORGE GUTIERREZ HAAZ
Strategy, Innovation & AI Advisor
What's your
next question?
Let’s connect your business ambition
with the possibilities of strategy, innovation, and technology.
Conversemos. En español o en inglés.
For executive search and leadership opportunities
connecting business strategy, innovation and AI transformation.